Since Coca-Cola European Partners started to distribute spirits, they asked Kabuki Events to be their booth builder for several brands at Venuez 2017. This Modern Hospitality Show is the ideal opportunity to present The Naked Grouse, a new premium blended whisky from The Famous Grouse, to the public. In cooperation with design studio Pinkeye, we built a booth in raw (naked) materials in order to keep the design simple and let the product do the talking. Guests could come and have a taste in the cosy salon and learn about this new blend. Mission accomplished!